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Academic case studies

SUBWAY

A donation fund to consolidate, perpetuate and give visibility to the excellence of the research activities carried out by the founding schools.

Growing a More Sustainable Subway

By Patricia Stumpf (BBA INSEEC); Audrey Delpit (INSEEC Grande École) and Krystal Romano (INSEEC Grande École).

Topics: Value chain; Main and secondary activities; Pricing; Cost structure; Margins; Sustainability; Environment; CSR; Decarbonisation

You are in charge of the supply chain/logistics of the Subway restaurant network in the Lyon area. You must make a decision about sourcing the ingredients for one of the top selling sandwiches in your network.
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Subway

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