By Isabelle BASSANI PIERRE, Thomas ZEROUAL (ESCE - International Business School)
Playmobil, Europe's leading toy manufacturer, is targeting the Asian market, and more specifically, exporting its toys to Japan.
This case study focuses on two main themes: the export sales function and the logistics/A.D.V. (Administration Des Ventes) function. It also explores a selection of issues.
By immersing themselves in the world of Playmobil, students will learn about the different operational stages of an export department.
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