By Krystal Romano and Audrey Delpit (INSEEC Grande École)
Published in 2023 - The Case Centre
Topics: Triple bottom line; Sustainability; Social consciousness; Eco consciousness; True sustainability; Equitable; Viable; People, planet, profit; Management; CSR
CycleScape is a fictional bike manufacturer located in France. You currently have 500 employees and earn about EUR10 million in profits annually. Your founder, the current CEO, is stepping down because they have not been able to transform the business into a more sustainable model. By transforming the company's operations to be more equitable and viable, you are hoping to attract more eco-conscious and socially conscious consumers through a better marketing strategy, while remaining profitable over the long term.
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