Born in the heart of the Bordeaux vineyards, INSEEC is pursuing its development in wine and spirits with the creation of a chair dedicated to wines and spirits, based on world-renowned expertise. It is headed by Jean-Marie CARDEBAT, a teacher-researcher atINSEEC Grande École Bordeaux.

INSEEC's Chair of Wine and Spirits aims to develop research on wine and spirits-related themes, proposing innovative ideas and solutions that are visible at regional, national and international levels. Its ambition is to become an international benchmark for applied research into the economics and management of the wine and spirits industry.
Research areas cover all players in the industry along the entire value chain, including public and private institutions whose mission is to enhance the value of the region. The future of the wine business is explored with particular attention to the many challenges currently facing it (ecological and energy transition, climate, public health, new consumer attitudes, international competition, digitalization, etc.).

Finally, following the model of Think Tanks, this Chair aims to offer partner companies a forward-looking perspective on the future of the industry and international markets. The impact of micro and macroeconomic factors affecting wine supply, demand and prices will be analyzed. The Chair is intended to act as a bridge between academic research and innovative business approaches.

Scientific publications:

CARDEBAT, J. M., B. FAYE, H. HOCQUARD, "Shared stakeholder views on the future of the world wine industry competitiveness. A foresight analysis beyond the forecasting models" Systèmes Alimentaires / Food Systems, 2024 (CNRS :4)

CARDEBAT, J. M., A. SPIGA ANTONIO, "Defining the identity-image gap: an analysis of a collective wine brand" International Journal of Wine Business Research, 2023 (ABDC :B)

BARGAIN, O., J.-M. CARDEBAT, R. CHIAPPINI, "Trade Uncorked: Genetic Distance and Taste-related Barriers in Wine Trade", American Journal of Agricultural Economics, 2022 (ABDC :A*, CNRS :1, ABS :3)

CARDEBAT, J.-M., S. BAZEN, "Why have Bordeaux wine prices become so difficult to forecast?", Economics Bulletin, 2022, vol. 42(1) (ABDC :C, CNRS :3)

NIKLAS, B., J. M. CARDEBAT, R. M. BACK, D. GAETA, V. PINILLA, J. REBELO, R. JARA-ROJAS, G. SCHAMEL, "Wine industry perceptions and reactions to the COVID-19 crisis in the Old and New Worlds: Do business models make a difference?", Agribusiness, 2022 (ABDC :C, CNRS :4)

Articles:
Should French wines fear a new Trump tax?

Wine tourism: for winegrowers, between evidence and economic obligation

Will English sparkling wines dethrone champagne?

Floor prices in agriculture: producers and consumers could well lose out

Is "alcohol-free" the future of wine?

Who really benefits from wine fairs?

Based on an article by Jean-Marie Cardebat, teacher-researcher at INSEEC Grande École, published in The Conversation, we look at the issues and challenges facing alcohol-free wine, and the future prospects for this fast-changing industry.

🔍 On the program :

● Emerging trends in alcohol-free wine

● Consumer motivations for choosing alcohol-free alternatives

● The challenges facing wine producers in adapting to this new demand

● A critical look at the risky bet of alcohol-free wine

📖 Reference article: https://urlr.me/akFQmC