The Digital Innovation, Data Science & Artificial Intelligence Chair represents a strategic collaboration between INSEEC and the CEGID and Esker groups, with the aim of providing thought leadership in various areas of digital transition. This research structure occupies a unique position at the interface of contemporary professional, technological and socio-economic relations. Its research program functions as a dynamic think tank, where forward-looking thinking is free to anticipate developments in the sector, and which regularly organizes a national event, the IA Summit. It is currently headed by Ishraf Zaoui, a BBA INSEEC Lyon lecturer and researcher.
The Chair focuses on two major complementary areas of research. On the one hand, it examines the challenges of Digital Strategy, analyzing how digital innovation and artificial intelligence are transforming business models, work and corporate strategies. On the other hand, she explores the potential of Artificial Intelligence, particularly in exploiting massive data to understand market dynamics and customer behavior. Her approach combines scientific rigor and operational pragmatism, facilitating effective collaboration between the academic world and business players.
The Chair deploys an ongoing strategic intelligence activity to analyze and anticipate developments in the digital sector. It strives to decipher the fundamentals and emerging issues of the digital domain, while identifying innovative practices likely to create value for organizations. Its aim is to help companies understand and adapt to current and future technological challenges. By producing in-depth analyses and concrete recommendations, the Chair actively contributes to informing the decision-making of economic players in the face of technological change.
Book: INTELLIGENCE ARTIFICIELLE METAVERS, ROBOTS - HOW TO DRIVE ENTREPRISE 4.0 - edited by Pascal MONTAGNON
Articles:
GPT-3: feedback 6 months after launch
Can the analytical cloud save the international competitiveness of our SMEs?
The first empirical evidence of the effects of a generative AI tool in a real workplace
The very slow digital transition of European industry: Why is organizational inertia not inevitable?
Digital transformation and sustainable development: the keys to reconciliation
In this video, we tackle a crucial question: Is artificial intelligence the new battleground between China and the USA? Based on the article by Pascal Montagnon and Éric Braune, members of the INSEEC Chair in Digital Innovation, Data Science & AI, published in Forbes we analyze the strategies of the two powers to establish their leadership and sovereignty in the field of AI.
🔍 On the program :
📖 Reference article: https://urlr.me/KnYawq
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